THE BRIEF

To create a compelling and evocative visual identity for Mosaic Theatre Co.’s  2023 major annual production, Frankenstein.

THE OUTCOME

The logo and brand identity that were created for the campaign were developed to capture the essence of the original story and its themes, whilst reflecting the contemporary expression of Mosaic Theatre Co.’s adaption.

The approach to the brief was to develop a strong typographic logo by which the production could become known. The overall brand identity additionally included the art concept, colour palette and font palette.

As part of Swinburne’s Capstone project, this brief was also rolled-out across a variety of applications to determine their effectiveness.