Experimental Image-Making —
Album Design
Client: Swinburne University
Category: Art direction / digital design
THE BRIEF
The original brief from Swinburne University was to conceive, develop and design a ‘special edition’ gatefold 12" (inch) album package for a specific artist and album from within a music genre.
For this project, I chose to explore an artwork redesign for Radiohead’s 2000 album, Kid A. Positioned within the experimental rock genre, I felt that this album would give me interesting creative scope for my experimental image-making.
THE OUTCOME
My final artwork concept for the limited-edition version of Radiohead’s Kid A explores the theme of ‘disassociation’ through the use of strong contrast, colour and abstract imagery. It conveys a sense of isolation and estrangement, mirroring the album’s overarching themes and creating a surreal visual representation of disassociation.
To create my artwork concept, I experimented with a variety of image-making techniques that I felt would reflect the tone of my chosen theme, focusing primarily on the representation of fingerprints to explore personal identity.
In my final artwork outcome, the fingerprint on the cover symbolises individual identity, while the background conveys shifting and contrasting states of being. The gatefold interior explores the concept of 'many identities,' with distortion and fading, echoing the lyrics of How to Disappear Completely.